The social network Twitter (rebranded as X in July 2023) is one of the most popular platforms for real-time, “here-and-now” interaction with users. As of 2025, Twitter has over 500 million active users. And although this is significantly less than Facebook or Instagram, X concentrates a highly influential audience: opinion leaders across industries, journalists, entrepreneurs, startups, investors, etc. That is why advertising on Twitter is becoming a powerful tool for brands and businesses seeking instant feedback from various target audiences. At Tech4you.io, we will tell you what the Twitter Ads is, what benefits Twitter Ads offers compared to other platforms, who should use Twitter Ads accounts — and who probably shouldn’t, and step-by-step guide to launch a campaign.
What are Twitter ads?
Twitter (X) runs its own advertising platform called Twitter Ads.
Ads on Twitter blend into the feed like ordinary tweets (posts) and are labeled “Promoted”.
Twitter advertising has four core formats.
| Twitter advertising format | How it works | What it is suitable for |
| Promoted Tweets | A regular tweet (text or video) marked as Promoted, which appears organically in the feed or in search | Content promotion, user engagement, increasing website traffic |
| Promoted Accounts | “Follow” suggestion shown in the feed or the Who to follow module | Growing followers and extending reach |
| Twitter Amplify | Video ad shown before/after videos from official X partners | Associations with “top content”, increased recognition |
| Twitter Takeover | Branded placement in Trending or atop the feed with a “Promoted” tag | High reach in a short time (similar to online advertising on Twitter). Ideal for large-scale launches |
Setting up Twitter Ads should be configured with the brand’s objectives.
Reasons to choose Twitter for your advertising
Twitter Ads isn’t the largest platform for promotion, and its audience is smaller than industry giants like Meta Ads or Google Ads.
However, there are benefits of Twitter Ads that other platforms do not have.
- Influential audience.
X is home not only to “everyday users,” but also to opinion leaders across niches.
- Online advertising on Twitter (real-time)
Compared with Facebook’s slower ramp, engagement on Twitter often happens immediately.
- Granural targeting.
Twitter targeting has its own peculiarity — the ability to segment the audience not only by “standard” indicators (age, interests, country), but also by the user’s subscription to certain accounts (e.g., competitors or industry leaders).
- High user engagement.
Users on X frequently like, comment, and repost timely content that seems relevant to them at the moment. This boosts the viral potential of advertising on Twitter.
- The price of advertising in Twitter Ads is typically lower than on Meta or Google.
The platform is well-suited for testing and A/B experiments even with a small budget.
| Metric | Average cost |
| CPC | ~$0.18 |
| CPE ( like, comment, repost) | ~$0.13 |
| CPM | $6-$8 |
| Cost per follower | $1-$2 |
For comparison: Meta Ads CPC is roughly ~$0.30 to ~$2+, and Google Ads CPC averages around ~$5.26.
Who is better off avoiding Twitter ads?
Despite the benefits of Twitter Ads, advertising on Twitter is not suitable for everyone. For some businesses, it may be ineffective or unprofitable.
Who is NOT suited to advertising on Twitter Ads:
- Local businesses that focus on offline customers and are NOT represented online
- Products with a long decision cycle (real estate, expensive services, complex financial products)
- Businesses with an emphasis on the visual component, where “the picture sells”
- Businesses that are NOT ready to respond instantly to trends, comments, and mentions, as well as businesses that lack crisis communication
At the same time, Twitter advertising is suitable for news and media resources, startups and IT companies, mission-driven brands, and B2B services.
Benefits of Twitter Advertising
Benefits of Twitter Ads that set this platform apart:
- 500+ million active users, including opinion leaders
- Instant real-time reach — online advertising on Twitter allows you to be at the epicenter of events, news, and product launches before they happen in the world
- High virality— if users like an ad, interaction will be lively and fast
- Lower price of advertising in Twitter Ads than on Meta and Google
- Accurate Twitter targeting — by standard metrics and by and by followed accounts
- Brand-lift placements: Promoted Trends and Amplify tie your brand to premium content and global events
- Intuitive interface, easy campaign launch
How do I launch my ads on Twitter?
Setting up Twitter ads is a step-by-step process. The basic steps are as follows:
- Sign in to Twitter Ads, add your billing info, currency, country, time zone. Install the X (Twitter) Pixel — and, if needed, the Conversions API — to track post-click and view-through conversions and to build remarketing audiences.
- Choose a campaign objective: reach, engagement with content, website traffic, or app promotion.
- Define your audience: demographics, interests, keywords, consumer devices, language. Twitter targeting also allows you to target people by the accounts they follow.
- Create an ad and choode a format (Promoted, Video, Carousel, etc.). Recommendations: keep copy to 100-120 characters long, add a clear CTA, limit to 1-2 hashtags, and use high-quality visualds. For stable delivery, start each ad group with 3-5 distinct video creatives and refresh them weekly — the first 2–3 seconds (the hook) drive most outcomes.
- Set budget and campaign schedule. For starters, $5-$10 per day is enough.
- Choose start and end dates.
- Launch campaign and monitor the results in the Analytics section — Campaign Dashboard. Ad review is usually quick, but allow several hours — and longer at peak times — for policy checks before ads start serving.
Tech4you.io can help you set up your Twitter Ads accounts and manage the campaigns end-to-end. To learn more and submit a request, fill out the form below, and we’ll get in touch.