18, March, 19:18
Running ads for multiple clients or diverse projects often leads to chaos — dozens of accounts, endless logins, scattered budgets, and hard-to-find reports. Agency accounts were created to solve this. More than just a dashboard, they’re powerful tools for media buyers to streamline processes and scale operations efficiently.
Table of content:
What is an agency account?
An agency (MCC – My Client Center) account is a centralized ad management hub for businesses handling multiple campaigns. It allows seamless control over clients, like an air traffic controller for digital campaigns. All tools are in one place, eliminating the need to log in and out repeatedly.
How it differs from a regular ad account
Think of a regular account as a one-room apartment and an agency account as a high-rise office. With agency access, you can manage dozens of ad accounts from one interface — monitor performance, allocate budgets, assign access roles, and scale with ease. There are no warm-up requirements and often no traffic limits, which means more leads and better financial control.
When to switch to an agency account?
If you’re managing ads for 3–4 clients or preparing for growth — it’s time. This format reduces manual overhead and sets the foundation for structured scaling.
How to create one?
- Go to a platform (e.g., Google Ads or Meta).
- Select “Create MCC account.”
- Fill in business info: name, email, website (e.g., tech4you.io).
- Verify admin rights.
- Add client accounts via ID or invitations.
Benefits of agency accounts:
- Centralized control
- Unified reporting
- Customizable access levels
- Easy to scale
- Secure client data handling
Where to get them?
Platforms like Google Ads and Meta Business Manager offer them. You’ll need to confirm your business entity and link existing ad accounts.
Conclusion:
Switching to an agency ad account is a strategic move toward sustainable growth. It’s your chance to bring order, speed, and professionalism to ad management. Platforms like tech4you.io help set everything up from scratch — don’t delay progress.