Bigo Ads is an advertising platform of Singapore-based Bigo Technology. It was created to promote the apps and services of the Bigo ecosystem (Likee, IMO, Bigo Live), as well as for external advertisers. Bigo allows you to run ads in the company's apps: Likee (a short video platform, one of TikTok's main competitors) IMO (a messaging app with built-in voice and video calls) There are no ads or monetization on the Bigo Live streaming platform. Bigo gives advertisers access to a wide audience around the world, heavily concentrated across SEA, the Middle East, Latin America, and Africa. In 2025, the platform's audience will reach 600 million active users per month. Bigo Ads promotion is a “blue ocean” for advertisers, agencies, holding companies, and businesses seeking to scale in markets where Meta or TikTok are less active.
How relevant is Bigo Ads?
Bigo is a relevant advertising platform, but not equally so for all markets.
In some regions, Bigo has a larger user base than even TikTok, but in Europe and the US, it lags far behind Google, Meta, TikTok, and other “sharks.”
Globally, Bigo has a market share of less than 0.1%.
For comparison: Bigo’s quarterly revenue (as of 2024) is $507.2 million, while Google, Meta, TikTok, and Amazon’s is $97-200 billion.
But Bigo has its “own” traffic: its own apps where ads are launched, so the cost per click is lower and quality control is higher.
Bigo Ads promotion is ideal for:
- Marketers, agencies, and companies aiming to expand into India, Indonesia, Vietnam, Saudi Arabia, etc.
- Mobile traffic arbitrageurs looking for a niche with less competition than Meta or Google and with small budgets
- Those working in “gray” and even “black” niches (gambling, dating, cryptocurrencies), especially with the correct setup of pre-landings and creatives
- Those who want to attract users to their own applications
- For testing niches and verticals through the account Bigo Ads
Important: Bigo advertising is usually promoted to an audience aged 18-25.
Bigo Ads: user activity by countries
The Bigo platform focuses on countries in Southeast Asia, the Middle East, Latin America, and Africa.
Officially, Bigo advertising accounts support targeting in 150 countries.
| Region | Amount of monthly active users (MAU) |
| Asia (India, Indonesia, Vietnam, Thailand, Singapore, Malaysia) | 185 million |
| Middle East (Saudi Arabia, UAE, Egypt, Turkey) | 78 million |
| Latin America (Brazil, Mexico) | 65 million |
| Europe, USA | Up to 40 million |
| Ukraine | 2-3 million |
Higher ROI potential in countries with high Android penetration rates.
Recommendation: start the company launch in Bigo Ads if you work or want to work with countries in Asia, the Middle East, Latin America, or Africa. If your market is limited to Europe or the US, choose other ad platforms.
Bigo Ads agency accounts
Similar to Google, Meta, or TikTok, Bigo allows you to create an agency advertising account in Agency (Business Manager) Accounts.
Agency accounts Bigo Ads are special Bigo advertising accounts with extended functionality. These accounts simplify the start-up process and open up additional opportunities for using the platform and promoting on Bigo:
- You can manage up to 50,000 sub-profiles inside agency accounts Bigo Ads with one dashboard and consolidated billing
- Post-payment (credit line) for legal entities
- Access to beta features, giving you a 6-12 month head start over competitors on Meta and TikTok and making your Bigo Ads promotion more effective
- An agency account Bigo Ads has priority moderation of creatives
- Ability to add an audience from a website or file, or create an audience based on information about users who have interacted with content
- Bigo advertising in various formats — vertical and square videos, banners, native and rewarded videos in mobile games or applications
- AI optimization: thanks to algorithm settings, Bigo automatically show more often to those who perform the desired actions (purchase, registration, app installation)
Among the disadvantages: Bigo advertising accounts have a more “raw” interface and support and lower conversion rates for niche or expensive products.
Tech4You provides agency accounts Bigo Ads for rent and offers a full cycle of support.
The potential of Bigo Ads for your business
Bigo is a fresh and promising ad platform, so company launch in Bigo Ads has its advantages:
- Agency accounts Bigo Ads are an inexpensive platform for testing (minimum deposit ≈ $100, with a CPC of $0.01, that’s 10,000+ clicks for the first split test)
- The ability to work with “gray” and even “black” traffic
- Niche coverage — for Ukraine, this is 2-3 million users, which is enough for e-commerce or small influencer campaigns
- Focus on Gen Z — opportunity to test beauty, casual games, and low-cost fashion niches
- 30,000+ mobile apps are already monetized through Bigo
Thanks to fewer advertisers, the platform has a higher CTR and lower CPC compared to TikTok, Meta, and Google.
| Platform | CTR (Click‑Through Rate) | CPC (Cost Per Click) |
| Bigo Ads | 3-4% | $0.005 – $0.02 |
| TikTok Ads | 1-2% | $0.02 – $0.10 |
| Meta Ads | 1-5% (average 2-3%) | $0.03 – $0.15 |
| Google Ads | 3-8% (depends on search/banners) | $0.05 – $0.40 |
Tech4You offers Bigo Ads agency accounts for rent and a full cycle of support: from setting up advertising campaigns to analytics.
Since 2020, we have been an official partner of Bigo Ads and more than 15 other advertising platforms, and we professionally help businesses scale up.
Send a request via the form below to unlock new opportunities for business.