Google Ads verification (formerly Google Adwords verification) is an important aspect for advertisers running campaigns on this platform. It serves as Google’s official proof that a real agency or entrepreneur is behind the ad. Google Ads advertiser verification ensures ad safety, safeguards your brand, lowers the chance of suspensions, and provides access to all available features. This guide covers why you need to verify the account, which documents you must submit, how the Google Ads verification policy works, how to fix common problems, and the benefits of holding a verified account.
Why do you need Google Ads account verification?
Google Ads verification confirms that the advertiser’s account is genuine.
Benefits for Google:
- Protection of platform users from fraud and other suspicious activity
- Financial and legal transparency
- Platform security
- Data standardization — aligns information about businesses and makes troubleshooting more accurate
Benefits for advertisers:
- Boosting audience trust in your ads
- Reducing the risk of blocking or banning
- With Google verified ads, campaigns in higher-risk verticals (finance, affiliate arbitrage, healthcare, and politics) are reviewed more predictably
- Ads clear moderation more quickly and with less hassle
- Accelerates growth and market scaling
Long-term, Google Adwords verification benefits both parties.
What do I need to verify my Google Ads account?
The advertiser verification Google Ads requirements include submitting business documents and proving your identity.
| Legal entity | Individual entrepreneur |
| Extract from the state register (no older than 12 months) | Identification document + photo or video selfie upon request |
| Charter — constituent document of a legal entity | Document confirming the registration address |
| Tax number | Identification code (TIN) |
| Bank statement with IBAN or SWIFT letter | Bank letter with registration address |
| Corporate domain and email on it | Own domain (Gmail address is acceptable) |
| Website with a clearly designed About us page | URL portfolio, links to social networks |
The Google Ads verification policy sets the following documents requirements:
- The document must be current and unexpired
- Submit a clear scan or photo of the original document
- If the source document is in colour, upload it in colour as well
- Images should be crisp and well-lit
Important: For the advertiser verification Google Ads accepts files ≤ 10 MB; file names must be in Latin.
Google’s ad verification process – how does it go?
The Google Ads verification process runs through several steps.
- Open Billing → Advertiser verification → Start
- Select the business type
- Enter the required details about yourself/company → Save and continue
Then confirm the advertiser’s identity and upload the necessary documents.
Documents for organizations:
- Сompany registration certificate; VAT payer certificate; constituent documents and company charter
- Passport, national ID, driver’s licence, or residence permit of the account’s authorised representative.
Documents for individuals:
- Passport, national ID, driver’s license, resident card.
Review typically takes 3–5 business days, and up to 30 in peak periods.
Advanced Google Ads verification
Google Ads Advanced Verification is an additional stage for advertisers operating in sensitive niches:
- Financial services
- Crypto exchanges
- Gambling
- Healthcare
- Insurance
- Political targeting
It takes place after the main Google Ads account verification.
Google Ads advanced verification is needed to fight fraud, ensure legal transparency, and protect the platform’s reputation. The advanced advertiser verification Google Ads will allow advertisers to launch advertising campaigns in “risky” niches.
You’ll need a regulator’s licence, a document listing ultimate beneficiaries, and — if running political ads — a work e-mail on a government domain.
The advanced Google Ads verification can take up to four weeks.
The Tech4you team is ready to help you collect all the necessary documents and complete Google Ads verification process quickly and hassle-free.
Benefits of verified Google Ads accounts
Google Ads verification makes it easier for advertisers to launch and scale campaigns.
- Increased level of trust. The “Verified” status appears next to ads, which simplifies the process of Google advertiser verification and can lift the CTR by 3-7% in competitive niches.
- Improved account quality. This means a lower risk of campaigns being blocked or banned.
- Priority moderation of creatives — 2-12 hours instead of 24-48 hours.
- Easier Google advertiser verification in “sensitive” niches, such as financial services, healthcare, cryptocurrency, and political targeting.
- Balance protection and an affordable postpaid (credit line) for legal entities.
- Faster support from a support manager — 8-12 hours instead of 24+ hours.
- Access to more features, including access to beta features 6-12 months before the release.
What problems can arise when verifying your Google Ads account
During the Google Ads account verification, you may encounter typical problems. Until these issues are resolved, your ads won’t serve and you won’t be able to launch campaigns in the account.
| Problem | Reason | Solution |
| The documents are not confirmed | Data does not match, poor quality of documents | Check the compliance of domains, names, titles, upload files again |
| Insufficient documents | Selected business type does not match the provided package of documents | Add the necessary documents |
| Identity is not confirmed | Name/country in ID does not match the data in the payment document, blurry images | Check the name/country in all fields, if necessary, take a clear selfie with the documents |
| Check longer than 10 days | Queue or submitted files exceed 10 MB in size | Upload files again (up to 10 MB), write to support manager with a request to speed up the process |
If the documents are rejected, you can click the “Why?” button and find out the error code:
- 01 — data mismatch
- 02 — expired file
- 03 — unreadable
Tech4you can provide fast, professional, and fully compliant assistance with Google Ads advertiser verification of your account.
Since 2020, we have been an official Google Ads partner and work with 15 other ad platforms.
We offer a full cycle of work with advertising accounts — from technical settings and Google Ads verification of your account to assistance with analytics, reporting, and scaling.
Leave a request in the form below and open up new opportunities for your business.